Project Overview
Salas Live Play Music (@lpmsalas), a rehearsal studio complex in Buenos Aires, needed a digital platform to manage online bookings, improve search visibility, and better connect with potential customers. This was the foundation for developing a modern, efficient website.
The Challenge
The main goal was to create a responsive website that worked seamlessly across devices while meeting Google Page Speed standards. Additionally, it was essential to implement an online booking system for user convenience. SEO optimization and managing Google My Business were also critical to boosting the studio’s visibility.
The Solution
Using HTML, CSS, and Bootstrap, a fully responsive website was built, ensuring an optimal experience across mobile and desktop. The site was optimized to meet Google Page Speed standards, ensuring fast and efficient loading times.
An online booking system was integrated, allowing users to easily manage their rehearsal slots. SEO best practices were implemented, optimizing meta descriptions, titles, and page content for search engines. A Google My Business profile was also set up and managed, significantly improving local search visibility.
Lastly, a digital marketing strategy was deployed through Google Ads and Facebook Ads, reaching the target audience and boosting the studio’s online presence.
Project Evolution
After the initial website launch, a follow-up was done with the client, and two additional features were requested: a pricing list and a digital menu for the studio’s bar. A new page was developed for these features, using PHP and MySQL to make the system fully manageable. The client now has an easy-to-use interface to update prices and menu items as needed, ensuring flexibility and convenience.
Results
The final product is a modern, fast, and user-friendly website. Thanks to SEO improvements and Google My Business management, Salas Live Play Music has seen a notable increase in online visibility. The online booking system has streamlined the user experience, and the additional pricing and digital menu features have enhanced daily operations.
This project highlights how a well-executed web design, combined with SEO and digital marketing strategies, can make a significant impact on business visibility and operations.
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