Project Context
Boeri & Azuaga, a law firm based in Canning, had no digital presence. Their primary need was a professional website that could act as their business card: showcasing their services, building trust, and attracting potential clients in the region.
The landing page had to serve as the starting point of their digital identity—simple, functional, and designed to communicate professionalism, credibility, and accessibility.
The Challenge
The main challenge was twofold: creating a digital visual identity from scratch that reflected the firm’s profile, and working closely with the client to structure and refine their content for clarity and relevance.
In addition, the site needed to be fast, fully responsive, and optimized for search engines to compete locally against other law firms.
The Solution
I designed and developed the landing page with a focus on visual hierarchy and clarity, prioritizing the presentation of legal services in a straightforward and professional way. The visual style was kept sober and trustworthy, reinforcing the firm’s credibility while maintaining a simple navigation flow.
On the technical side:
- Optimized site speed by minimizing resources and configuring hosting properly.
- Implemented basic SEO to improve local search rankings on Google.
- Assisted with content creation and organization to ensure completeness without overwhelming users.
- Delivered a responsive experience, ensuring seamless access across all devices.
Results
Boeri & Azuaga now have a professional and effective online presence, which allowed them to:
- Improve their visibility in local search results.
- Attract potential clients within their area.
- Strengthen their modern, reliable image aligned with their legal practice.
The landing page has become their digital business card, positioning the firm as a strong option for clients seeking legal services in Canning.